Local SEO Specialist (GMB Expert)

Job Summary

We are seeking a skilled Local SEO Specialist to optimize and manage Google My Business (GMB) profiles for a diverse portfolio of clients. The ideal candidate will have hands-on experience in local SEO, with a strong focus on enhancing visibility across Google Search and Maps. This role requires a proactive individual who can implement effective local SEO strategies, monitor online presence, and deliver insightful performance reports. You will work closely with clients to ensure their local listings are accurate, engaging, and competitive in their respective markets.

Key Responsibilities

- Optimize and manage multiple Google My Business profiles, ensuring each client’s information is accurate, up-to-date, and fully leveraged to maximize local search visibility.
- Develop and execute local SEO strategies tailored to each client’s needs, focusing on improving rankings in Google Search and Google Maps.
- Monitor and respond promptly to customer reviews, questions, and local citations to maintain a positive online reputation and enhance customer engagement.
- Conduct comprehensive local keyword research and competitor analysis to identify opportunities for growth and improvement.
- Generate detailed, data-driven reports that track the performance of GMB profiles using Google’s suite of tools, including Google Search Console and Google Analytics.
- Stay informed about the latest updates and changes in Google’s local search algorithms to ensure strategies remain effective and compliant.

Required Qualifications

- Proven hands-on experience in Local SEO, specifically with managing and optimizing Google My Business profiles for multiple clients.
- Demonstrated success in improving local search rankings and driving increased visibility through GMB optimizations.
- Strong proficiency with Google Search Console, Google Maps, Google Analytics, and other relevant SEO tools.
- Excellent written and verbal communication skills, with the ability to craft clear responses to reviews and client communications.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment without compromising quality.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional experience in digital marketing, content creation, or broader SEO practices may find this role particularly rewarding. The position offers the opportunity to work with a variety of clients, providing valuable exposure to different industries and local markets. Staying current with Google’s evolving algorithms ensures continuous professional growth and expertise in a critical area of digital marketing.

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This role is ideal for a detail-oriented, self-motivated SEO professional who thrives in a dynamic environment and is passionate about helping businesses grow their local online presence. If you have a proven track record in local SEO and are eager to contribute your skills to a client-focused team, we encourage you to apply.