Paid Marketing Specialist (Ecommerce)

Job Summary
We are a fast-growing ecommerce brand located in Gulistan-e-Jauhar, Karachi, seeking a dedicated Paid Marketing / Digital Ads Specialist to join our team full-time on-site. This role operates on a night shift from 8 PM to 5 AM. The ideal candidate will have hands-on experience managing high-impact ad campaigns on TikTok and Meta platforms, directly driving revenue growth, customer acquisition, and maximizing return on investment. You will work within a dynamic, results-oriented team focused on scaling digital marketing efforts through data-driven strategies and innovative execution.

Key Responsibilities
You will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across TikTok Ads and Meta Ads (Facebook & Instagram). This includes developing and executing comprehensive ecommerce strategies covering sales, retargeting, and customer acquisition campaigns.

A critical part of your role will involve conducting A/B testing on creatives, copy, audience segments, and landing pages to determine the most effective approaches. You will analyze campaign performance data to extract actionable insights aimed at improving Return on Ad Spend (ROAS) and lowering Cost Per Acquisition (CPA).

Collaboration is key, as you will work closely with content creators or internal teams to produce high-converting ad creatives. Daily monitoring of campaign performance and efficient management of advertising budgets will be essential.

Additionally, you will prepare detailed performance reports highlighting key performance indicators (KPIs) and provide recommendations for growth. Staying updated on platform algorithm changes, new features, and ecommerce marketing trends is vital to maintaining a competitive edge.

Required Qualifications
Candidates must have at least 1 year of practical experience managing ecommerce advertising campaigns using TikTok Ads Manager and Meta Business Manager. Proven success in running profitable ad campaigns, supported by real ROI/ROAS data, is essential.

A strong understanding of ecommerce customer journeys, conversion funnels, and retargeting strategies is required. You should be proficient in working with performance dashboards and interpreting complex campaign data.

Excellent copywriting skills and the ability to provide clear, concise creative briefs are necessary. The role demands the ability to manage multiple campaigns simultaneously and meet deadlines under pressure.

Preferred Qualifications and Benefits
Experience with additional advertising platforms such as Google Ads, Pinterest Ads, or Snapchat Ads will be considered an advantage. Familiarity with ecommerce tools like Shopify, WooCommerce, Google Merchant Center, Klaviyo, or Google Analytics 4 (GA4) is highly desirable.

Basic video editing skills or experience collaborating with user-generated content (UGC) creators and Reel makers will enhance your candidacy. Previous experience working with direct-to-consumer (DTC) brands or marketing agencies is preferred. Knowledge of automation tools such as Zapier, Make, or N8N is a plus.

We offer competitive compensation ranging from Rs60,000 to Rs120,000 per month, based on experience. This role presents an excellent opportunity to grow within a performance-driven team, access premium marketing tools, and benefit from a strong creative support system. Your contributions will be recognized and rewarded, including exciting bonuses tied to target sales.

Candidates should be ready to demonstrate their experience running ecommerce ads during the application process. This is a full-time, on-site position based in Karachi, ideal for professionals eager to make a measurable impact in ecommerce marketing.