Web Developer cum Digital Marketer

Job Summary
We are looking for a talented and driven Web Developer cum Digital Marketer to join our vibrant team based in Lahore, Pakistan. This full-time hybrid role offers a unique opportunity to blend technical web development skills with strategic digital marketing efforts. The successful candidate will be responsible for designing, developing, and maintaining responsive websites while simultaneously managing digital marketing campaigns to boost our online visibility, increase traffic, and drive conversions. Candidates should bring at least one year of relevant experience and demonstrate a strong enthusiasm for both technology and marketing.

Key Responsibilities

Web Development:
You will be tasked with designing, developing, and maintaining responsive websites using technologies such as Laravel, Python, WordPress, Shopify, or custom coding solutions. Ensuring optimal website performance, speed, and scalability will be critical. You will troubleshoot and resolve bugs, perform regular updates, and optimize websites for search engines (SEO). Collaboration with graphic designers to enhance UI/UX will be essential. Additionally, you will implement tracking tools like Google Analytics and Facebook Pixel to monitor and analyze website activity.

Digital Marketing:
In this role, you will plan and execute comprehensive SEO and SEM strategies, manage email marketing campaigns, oversee social media accounts, and run PPC advertising initiatives. Creating engaging, relevant content for social media platforms and website blogs will also be part of your responsibilities. You will manage advertising campaigns across Google Ads, Facebook, Instagram, and other platforms, continuously monitoring performance, generating reports, and analyzing results against key performance indicators (KPIs). Conducting market and competitor analysis to refine and optimize marketing strategies will be expected.

Required Qualifications
Candidates must have proven experience working as both a Web Developer and Digital Marketer. Proficiency in HTML, CSS, JavaScript, and CMS platforms like WordPress is essential. Hands-on experience with Google Ads, Meta Ads, and SEO tools such as Ahrefs and SEMrush is required. A strong understanding of UI/UX principles, conversion rate optimization (CRO), and lead generation techniques is necessary. Excellent analytical skills, paired with strong communication and project management abilities, are vital to succeed in this role.

Preferred Qualifications and Benefits
Knowledge of eCommerce platforms will be highly advantageous. Basic graphic design skills using tools like Photoshop or Canva are desirable. Familiarity with email marketing platforms such as Mailchimp or Sendinblue will be a plus. We offer a competitive salary package starting from Rs35,000 per month, negotiable based on experience. Additionally, there is an option for remote work, providing flexibility in your work location.

This position is ideal for a proactive individual who thrives in a fast-paced environment and enjoys managing diverse responsibilities. If you are passionate about contributing to a growing company and eager to develop your skills in both web development and digital marketing, we encourage you to apply.

Please submit your updated CV along with your portfolio or links to previous work through the designated application channels. We look forward to reviewing your application and potentially welcoming you to our team.