Email Marketing & LinkedIn Specialists

Job Summary
Shayan Solutions is looking for a talented Email Marketing and LinkedIn Specialist to join our team in Gulberg III, Lahore. This full-time role, operating Monday to Friday from 10:00 AM to 7:00 PM, focuses on designing and managing targeted email campaigns that engage prospects and drive conversions. Additionally, the specialist will support lead generation through strategic LinkedIn outreach. The ideal candidate is proactive, possesses excellent writing skills, and has solid experience in B2B marketing. They should also be adept at analyzing campaign performance to continuously optimize results.

Key Responsibilities
- Develop and execute email marketing campaigns aimed at engaging prospects and boosting conversion rates.
- Independently craft professional, persuasive email content tailored to different audience segments.
- Ensure high deliverability rates by preventing emails from landing in spam or promotional folders.
- Design and implement strategic follow-up email sequences (1st, 2nd, and 3rd emails) to maximize response and engagement.
- Segment email lists and personalize outreach based on user behavior and profile data.
- Monitor campaign metrics using analytics tools and refine strategies based on performance insights.
- Conduct A/B testing on subject lines and email content to improve open and click-through rates.
- Stay updated on the latest trends, tools, and best practices in email marketing.
- Support lead generation efforts through targeted LinkedIn outreach campaigns.
- Write concise, professional LinkedIn messages to connect with potential B2B clients.
- Perform basic follow-ups and engage with relevant leads on LinkedIn to nurture relationships.
- Collaborate closely with sales and marketing teams to ensure LinkedIn messaging aligns with broader campaign goals.
- Maintain professionalism and stay informed about LinkedIn outreach etiquette and evolving trends.

Required Qualifications
- Proven experience in email marketing and cold outreach, especially within B2B lead generation contexts.
- Ability to independently create engaging, personalized email content that drives conversions.
- Strong understanding of email funnels, follow-up strategies, and lead nurturing cycles.
- Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Lemlist, or similar tools.
- Knowledge of email deliverability best practices to ensure messages reach recipients’ inboxes and avoid spam filters.
- Excellent English writing and communication skills, with a focus on clarity and conversion.
- Proficiency in audience segmentation, list building, and campaign performance tracking.
- Basic familiarity with LinkedIn outreach tools like Sales Navigator is a plus.
- Ability to maintain a professional and ethical tone in all outreach efforts to build authentic connections.
- Up-to-date knowledge of email marketing trends and automation tools.
- Strong organizational skills, self-motivation, and a results-driven mindset.
- Basic understanding of analytics and performance measurement.

Preferred Qualifications and Additional Information
- Candidates should be able to reliably commute or plan to relocate to Lahore before starting work.
- This position requires working on-site at our Gulberg III, Lahore office.
- The application deadline is June 21, 2025.
- Applicants will be asked about their current and expected salary packages during the hiring process.

This role offers an exciting opportunity to work in a dynamic environment focused on innovative marketing strategies and professional growth. If you have a passion for email marketing and LinkedIn outreach, combined with a strong drive for measurable results, Shayan Solutions encourages you to apply.