Job Summary
We are looking for a results-oriented Digital Media Buyer who excels at leveraging data and strategic insight to maximize return on investment. The successful candidate will take ownership of planning, executing, and optimizing paid advertising campaigns across multiple digital platforms. This role demands a strong analytical mindset to interpret campaign data and continuously improve performance. Collaboration with creative and strategy teams is essential to ensure messaging consistency and precise audience targeting. If you thrive in a fast-paced environment and bring a solid background in media buying, we encourage you to join our dynamic and growing team.
Key Responsibilities
- Develop, implement, and optimize paid advertising campaigns across key platforms such as Facebook, Instagram, Google, YouTube, and TikTok.
- Analyze campaign data rigorously to drive improvements in ROI and overall campaign effectiveness.
- Execute A/B testing, audience segmentation, and targeting strategies to refine and enhance campaign performance.
- Work closely with creative and strategy teams to ensure alignment of messaging and campaign goals.
- Monitor key performance indicators (KPIs) and prepare comprehensive performance reports for internal stakeholders.
Required Qualifications
- At least 2 years of proven experience in digital media buying with measurable success.
- Demonstrated expertise managing campaigns on Meta Ads, Google Ads, YouTube, and TikTok platforms.
- Strong analytical skills, including proficiency with pixel implementation and conversion tracking technologies.
- Experience handling advertising budgets ranging from $100,000 up to $1 million or more per month.
Preferred Qualifications and Benefits
- Certifications in Meta Ads or Google Ads are highly desirable and will be considered a strong advantage.
- Competitive salary package aligned with experience and skills.
- Opportunity to work in a growth-focused environment that supports ongoing professional development.
- Access to in-house studio and production facilities to aid in campaign creation and execution.
- Exposure to a wide variety of campaigns across industries such as real estate, e-commerce, and hospitality, offering diverse and exciting challenges.
This is a full-time, in-person role that offers the chance to contribute meaningfully to impactful digital campaigns while advancing your career in media buying. If you are passionate about data-driven advertising and eager to work in a collaborative, fast-moving environment, we would love to hear from you.