Meta Ads Expert

Job Summary
We are looking for a skilled Meta Ads Expert with 1-2 years of hands-on experience to join our energetic team. In this role, you will be responsible for managing and optimizing advertising campaigns across Meta platforms, including Facebook and Instagram. Your primary goal will be to enhance campaign performance by leveraging data analysis and ensuring the seamless execution of marketing strategies. This opportunity is perfect for someone passionate about social media marketing and eager to deepen their expertise in digital advertising within a collaborative environment.

Key Responsibilities
- Develop, implement, and oversee Meta advertising campaigns on Facebook, Instagram, and associated platforms to meet business goals.
- Continuously monitor campaign performance, making data-driven adjustments to optimize results and align with strategic objectives.
- Conduct thorough audience research to understand customer behavior and preferences, enabling the creation of highly targeted ads.
- Analyze campaign metrics and generate detailed reports to assess effectiveness and identify opportunities for improvement.
- Work closely with the creative team to produce compelling and engaging ad creatives that resonate with the target audience.
- Stay updated on the latest Meta platform trends, tools, and features, integrating these insights into campaign strategies.
- Manage paid media budgets efficiently, ensuring optimal allocation of resources to maximize return on investment.
- Provide actionable insights and recommendations to team members to enhance overall campaign outcomes.

Required Qualifications
- 1-2 years of professional experience managing Meta (Facebook and Instagram) advertising campaigns.
- Strong knowledge of paid media strategies and social media marketing fundamentals.
- Proficiency in using Meta Ads Manager and other relevant advertising tools.
- Analytical mindset with the ability to interpret data and make informed, data-driven decisions.
- Excellent communication skills coupled with a keen attention to detail.
- Ability to work both independently and collaboratively within a team setting.
- A genuine passion for staying current with digital marketing trends and innovations.

Additional Information
- Working hours are from 10 AM to 7 PM.
- This is a full-time position based in Gulberg 5, Lahore.
- The monthly salary range for this role is Rs80,000 to Rs100,000.
- During the application process, candidates will be asked about their current salary and salary expectations.

If you are enthusiastic about social media advertising and ready to contribute to a forward-thinking team, we encourage you to apply and grow your career with us.