Posted Jan 26, 2024 523 views
The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to drive online brand awareness, engagement, and conversion. This role requires expertise in various digital marketing channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and more.
Key Responsibilities:
Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
- Identify target audiences and segment them for personalized marketing approaches.
- Keep up to date with industry trends and emerging technologies to stay ahead in the digital landscape.
Content Management:
- Oversee the creation and optimization of digital content (e.g., blog posts, videos, infographics) to engage and educate the audience.
- Ensure content is consistent with brand guidelines and optimized for search engines (SEO).
Social Media Management:
- Manage and grow the company's presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
- Create and schedule engaging social media posts, track performance, and adjust strategies accordingly.
Email Marketing:
- Develop email marketing campaigns, including segmenting lists, creating compelling content, and measuring results.
- Ensure compliance with email marketing regulations, such as CAN-SPAM.
Search Engine Marketing (SEM) and SEO:
- Manage paid advertising campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
- Optimize website content and structure for search engines to improve organic search rankings.
Analytics and Reporting:
- Monitor and analyze digital marketing campaign performance using tools like Google Analytics.
- Provide regular reports with key performance indicators (KPIs) and actionable insights.
Budget Management:
- Allocate and manage the digital marketing budget effectively, ensuring a strong return on investment (ROI).
Team Management:
- Lead and collaborate with a team of digital marketing professionals, including content writers, graphic designers, and analysts.
Conversion Rate Optimization (CRO):
- Implement strategies to improve website and landing page conversion rates. Conduct A/B testing and usability studies to enhance user experience.
Online Advertising:
- Develop and manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Optimize ad targeting, creative assets, and budget allocation.
Job Requirements
- Bachelor’s degree in marketing, Business, or a related field (master’s degree preferred).
- Proven experience in digital marketing, with a track record of successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, email marketing software, and SEO tools.
- Strong analytical and data-driven mindset. Excellent communication and leadership skills.
- Up-to-date knowledge of digital marketing trends and best practices.
Skills
Job Details
Juggernaut Solutions (Pvt.) Ltd
THE QUALIFIED LEADS AGENCY Powering up the sales pipeline of businesses since 2017. Juggernaut Solution Pvt Ltd focus on one of the most important parts of any successful business: A constant inflow of high-quality leads. We are a customer focus solution provider that solve a fundamental problem for all business through different methodologies unique to our business system that provide result and keep client satisficed with our results. We are a dynamic, multicultural, multi-ethnicity equal opportunity employer company with local and international office across three continents . We encourage self-motivated individuals who are also team player and can align them selves with company target , goals and objectives. Come Join us if you are looking to be a part of healthy business environment . Being part of our team will help employees work in an international set up with a lot of opportunities to grow and also attain financial freedom.
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