Digital Marketing

The Digital Marketing role at Maaz Ali involves implementing and managing comprehensive marketing strategies to enhance the online presence of the company. The successful candidate will work independently and collaboratively to develop effective campaigns that drive traffic and engagement. This position requires a passionate individual knowledgeable in various digital marketing techniques including SEO, content marketing, social media marketing, and email marketing. You will have hands-on experience in driving online visibility and managing marketing efforts using various digital tools and platforms. The role is designed for someone eager to utilize modern technology and analytical skills to make data-driven decisions that support growth and revenue generation.
Responsibilities

Develop and implement effective search engine optimization (SEO) strategies to enhance organic visibility and improve search rankings.
Create engaging content marketing strategies that resonate with target audiences and encourage further interaction with the brand.
Manage social media platforms including content creation, scheduling, and community engagement to boost brand awareness and customer loyalty.
Design and execute email marketing campaigns aimed at converting leads into customers, including list segmentation and A/B testing to optimize results.
Utilize pay-per-click (PPC) advertising to reach potential customers effectively while managing budgets to ensure maximum ROI.
Conduct keyword research and on-page optimization to enhance website content for better relevance and alignment with search queries.
Analyze campaign performance using Google Analytics and other metrics, providing actionable insights and recommendations for improvement.
Collaborate with team members and stakeholders to align digital marketing strategies with overall business goals.
Stay updated with the latest trends and technologies in digital marketing to ensure the company remains at the forefront of online marketing.