Sales Specialist

We are looking for a results-driven Sales Specialist to manage customer relationships and improve sales conversion strategies across our e-commerce platforms. This person will be responsible for leveraging customer data, optimizing the customer journey, building loyalty programs, and running performance-driven email/WhatsApp marketing campaigns to increase revenue and retention.

Key Responsibilities:

CRM Management

Set up and maintain customer segments based on behavior, purchase history, and demographics.
Implement and manage automated flows (welcome, abandoned cart, post-purchase, win-back).
Create personalized communications using CRM tools (e.g., Klaviyo, Mailchimp, WhatsApp APIs).
Monitor CRM performance and suggest improvements based on engagement and conversion data.

Sales Optimization

Analyze sales funnel performance (from product views to checkout) and identify drop-off points.
Work closely with the Website Manager to optimize product listings, landing pages, and sales copy.
Run A/B tests on CTAs, offers, product descriptions, and promotional campaigns.
Collaborate with the marketing team to ensure alignment of email and ad strategies.

Customer Engagement

Develop loyalty programs and customer retention strategies (e.g., points, referral discounts).
Manage customer feedback and reviews to improve brand trust and conversion rates.
Suggest upsell and cross-sell tactics based on customer purchase data.

Reporting & Strategy

Provide weekly and monthly reports on CRM campaign performance, customer retention rates, and sales improvements.
Use analytics tools (Google Analytics, Meta Ads Manager, CRM dashboards) to inform strategy.
Recommend and execute data-driven strategies to improve LTV (lifetime value) and reduce CAC (customer acquisition cost).

Required Skills & Experience:

2+ years in CRM, email marketing, or sales funnel optimization (e-commerce preferred).
Proficiency in CRM/email marketing tools (e.g., Klaviyo, Mailchimp, ActiveCampaign).
Experience with WhatsApp Business API and customer messaging platforms.
Strong understanding of customer segmentation and funnel strategies.
Data-savvy with experience in Excel, Google Analytics, or similar tools.
Excellent written communication and copywriting skills for email and sales content.
Experience in beauty, skincare, or consumer electronics is a plus.

What Success Looks Like: