Identifying and researching potential clients or businesses that might be interested in the company's products or services. This can involve using databases, social media, or other resources.
Making a high volume of outbound calls to prospective clients, often using a pre-defined script or talking points.
Clearly and concisely presenting the company's offerings, highlighting their benefits and how they can solve a client's specific needs.
Assessing a prospect's needs, budget, authority, and timeline (often referred to as BANT) to determine if they are a viable lead for the sales team.
For BDRs/SDRs, a common goal is to schedule meetings or demonstrations for senior sales executives.
Maintaining accurate records of calls, interactions, and lead statuses in a Customer Relationship Management (CRM) system.
Addressing potential client concerns or rejections effectively and professionally.
Nurturing leads through consistent follow-up calls or emails.
Providing valuable feedback to the marketing and sales teams on what resonates with potential clients and what challenges they face.