Posted Nov 06, 2023 90 views
We are seeking a highly skilled and experienced Digital Marketing Expert / Media Buyer to join our team. As a Senior Media Buyer you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, with a primary focus on Meta (Facebook and Instagram) and Google Ads.
- Plan, set up, and manage digital advertising campaigns on Meta, Bing and Google Ads platforms.
- Conduct thorough research to identify target audiences, keywords, and demographics for effective ad targeting.
- Monitor campaign performance, analyze data, and optimize campaigns to meet or exceed client KPIs and objectives.
- Collaborate with the creative team to develop compelling ad copy and visuals.
- Stay up-to-date with the latest industry trends and emerging advertising platforms to identify new opportunities for client campaigns.
- Track and report on campaign performance, providing insights and recommendations for improvement.
- Implement and test advanced strategies, such as retargeting, lookalike audiences, and segmentation, to maximize campaign effectiveness.
- Continuously analyze competitors' strategies and identify areas for improvement.
Requirements:
- 3+ years of experience as a Media Buyer, with a proven track record of managing successful campaigns.
- Strong proficiency in Meta (Facebook and Instagram) and Google Ads platforms, including campaign creation, optimization, and reporting.
- In-depth knowledge of digital advertising best practices, targeting options, and optimization techniques.
- Solid understanding of e-commerce metrics and KPIs, such as ROAS, CPA, and conversion rates.
- Familiarity with either TikTok, Pinterest, or Klaviyo is preferred. Ability to analyze data, identify trends, and make data-driven decisions to improve campaign performance.
- Excellent communication skills to effectively collaborate with cross-functional teams and clients. - Self-motivated with the ability to work independently and manage -multiple campaigns simultaneously.
- Strong analytical mindset and attention to detail.
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