User Acquisition manager Games

As a User Acquisition Manager for Ozi Technology, you lead the charge in expanding our user base within the dynamic gaming sector. This role requires a strategic, analytical thinker who excels in digital marketing and possesses strong data analysis skills. You will manage a team of 10 individuals, guiding them in designing, executing, and optimizing marketing campaigns that target potential gamers across various platforms. The ideal candidate is results-driven, resourceful, and skilled at utilizing data and analytics tools to drive effective customer acquisition strategies. You will utilize your expertise in A/B testing and budget management to ensure that our campaigns are not only creative but also highly efficient and aligned with our overall business goals.
Responsibilities

Develop and lead user acquisition strategies that maximize growth and enhance brand presence in the gaming industry.
Oversee a team of 10 marketing professionals, fostering a collaborative environment focused on meeting and exceeding acquisition targets.
Utilize data analysis techniques to identify user acquisition trends and optimize marketing campaigns based on performance and feedback.
Design and implement A/B testing to assess the effectiveness of different marketing strategies and make data-driven decisions.
Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve maximum return on investment.
Collaborate with cross-functional teams, including product development and creative, to align user acquisition efforts with overall business objectives.
Monitor and analyze key performance metrics using tools such as Google Analytics and SQL to assess campaign effectiveness and user behavior.
Stay updated on industry trends and competitor activities to identify new opportunities for growth and innovation.
Create comprehensive reports on user acquisition performance and present findings and recommendations to senior management.
Lead brainstorming sessions for campaign ideas and digitally innovate ways to engage potential users and attract new customers.