Graphic Designer / Illustrator

As a Graphic Designer and Illustrator at Pegasus Mortgage Lending Center, you will play a pivotal role in shaping our brand identity and driving our marketing efforts. Reporting directly to the Director of Operations, your responsibilities will encompass:

Graphic Design and Illustration:

• Creating visually compelling graphics, illustrations, and design materials that align with our branding and marketing initiatives.
• Collaborating with the marketing team to develop engaging and impactful visual content for various platforms.
• Designing eye-catching marketing materials, including brochures, banners, infographics, and social media assets.
• Maintaining and enhancing the visual identity of Pegasus Mortgage Lending Center across all media.
• Managing and updating graphic design elements on our website and other digital channels.
• Staying updated on design trends and incorporating innovative ideas into your work.

Branding and Visual Identity:

• Ensuring that our brand guidelines are consistently followed in all design work.
• Contributing to the development and evolution of our brand's visual identity.
• Crafting designs that convey our brand's values and messaging effectively.

Social Media Creative Designs:

• Creating compelling visuals for our social media platforms to engage our audience and enhance our online presence.
• Collaborating with the marketing team to design eye-catching social media posts, ads, and cover images.
• Ensuring that our social media content is aligned with our brand's visual identity.

Marketing Support:

• Collaborating closely with the marketing team to develop design assets for marketing campaigns.
• Assisting in the creation of marketing collateral such as flyers, newsletters, and digital advertisements.
• Providing input and insights into design strategies to enhance our marketing efforts.

Additional Skills required:

• Data Visualization: Transforming complex data into visually engaging and easy-to-understand infographics and charts for reports and presentations.
• Email Marketing Design: Creating visually appealing email templates and graphics to support email marketing campaigns, ensuring consistency with the brand.
• Video Graphics: Designing graphics, overlays, and animations for video content, enhancing the visual appeal of video marketing materials.
• Photography and Image Editing: Editing and retouching photographs for use in marketing materials and ensuring high-quality visual assets.
• Brand Asset Management: Organizing and maintaining a centralized repository of design assets, making them easily accessible for the marketing team and ensuring version control.
• Compliance and Regulatory Design: Ensuring that all marketing materials comply with industry regulations and legal requirements, especially in the financial sector.
• Feedback Incorporation: Actively seeking feedback from stakeholders and using it to iterate and improve design materials.
• Multilingual Design: Adapting design materials for different target markets and languages, considering cultural nuances and preferences.
• Print and Digital Integration: Ensuring seamless integration between print and digital design elements for consistency across all marketing channels.
• Competitor Analysis: Keeping an eye on competitors' design strategies and incorporating competitive insights into your work to maintain a competitive edge.
• Responsive Design: Creating designs that are optimized for various devices and screen sizes, ensuring a consistent user experience across platforms.

Job Requirements:

To excel in this role, you should possess the following qualifications:

• A 4-year post-secondary degree in Graphic Design or a related field.
• Minimum 4 years of experience in graphic design and illustration.
• 4 years of intermediate to advanced knowledge and experience with Adobe Photoshop and other relevant design tools.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Familiarity with design software and tools.
• Proficiency in both traditional and digital marketing.
• Strong communication skills and the ability to collaborate effectively with team members.
• Exceptional attention to detail and accuracy.

Additional Requirements:

• A desktop workstation meeting our specifications with 2 hours of battery backup.
• Headset with microphone.
• Reliable internet connection with backup power.
• Electricity backup (UPS/Generator/Others).

Salary:

• Final salary to be determined based on experience, certifications, and qualifications.

Work Schedule:

•  Eastern Standard Time (Toronto Time)
• Monday to Friday: 9:00 AM to 6:00 PM