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Key Responsibilities:
Search Engine Optimization (SEO):
- Conduct keyword research and optimize website content for higher search rankings.
- Manage on-page and off-page SEO strategies to improve organic visibility.
Pay-Per-Click Advertising (PPC):
- Plan and execute paid campaigns on platforms like Google Ads and Facebook Ads.
- Monitor campaign performance and optimize for ROI.
Social Media Marketing:
- Create, schedule, and publish engaging content on social media platforms.
- Monitor social media performance and interact with the audience.
Content Creation:
- Write blogs, articles, and ad copy tailored to target audiences.
- Collaborate with designers for visual content like graphics, videos, and animations.
Email Marketing:
- Develop and execute email campaigns using platforms like Mailchimp or HubSpot.
- Manage subscriber lists and track email performance metrics.
Analytics and Reporting:
- Use tools like Google Analytics to monitor website traffic and campaign effectiveness.
- Generate detailed performance reports for internal and client review.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing (minimum 1-2 years).
- Strong understanding of SEO, PPC, and social media platforms.
- Proficiency in tools like Google Ads, Google Analytics, SEMrush, and Canva.
- Excellent communication skills, both written and verbal.
- Ability to work independently and meet deadlines.
- Experience with WordPress or Shopify.
- Knowledge of video editing software (e.g., Adobe Premiere).
- Familiarity with automation tools like HubSpot or Zoho.
- Opportunity to work with international clients.
- Flexible working hours.
- Career growth and learning opportunities.
- Collaborative and supportive work environment.
Skills
Job Details
Industry:
Functional Area:
Total Positions:
3 Posts
Job Shift:
Work from Home
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Entry Level
Minimum Experience:
Less than 1 Year
Apply Before:
Jan 29, 2025
Posting Date:
Dec 28, 2024
Picton Group Ltd
Media/Communications · 1-10 employees - Lahore
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