You will be responsible for creating visually compelling designs that reflect the Roots School System's brand identity, enhance its communications, and support its marketing and promotional efforts. This role requires a highly creative individual with expertise in graphic design, branding, and multimedia content creation tailored to the education sector.

Key Responsibilities:

1. Graphic Design and Visual Content Creation

  • Design engaging and high-quality visuals for marketing campaigns, social media, advertisements, newsletters, and print materials.
  • Create and maintain consistent branding across all design projects, adhering to the organization’s style guide.
  • Develop designs for brochures, flyers, banners, posters, and other promotional materials for events and programs.

2. Social Media and Digital Content

  • Design creative assets for digital platforms, including social media posts, email marketing, and website graphics.
  • Collaborate with the digital marketing team to produce animations, infographics, and other multimedia content.

3. Branding and Identity Development

  • Assist in developing and maintaining the visual identity of Roots School System, ensuring consistency across all campuses and communication channels.
  • Innovate on existing branding to align with modern trends while preserving the organization's core values.

4. Event and Campaign Support

  • Design promotional materials for events, including annual functions, exhibitions, sports days, and academic fairs.
  • Collaborate with the marketing team to develop campaign concepts and bring them to life visually.

5. Collaboration and Coordination

  • Work closely with the marketing, admissions, and academic departments to understand project requirements and deliver designs that meet objectives.
  • Provide creative input and suggest improvements for ongoing and upcoming campaigns.

6. Innovation and Trend Adaptation

  • Stay updated on the latest design trends, tools, and technologies to bring fresh ideas to the table.
  • Experiment with new styles and techniques to keep the organization’s visuals modern and appealing.

Required Qualifications and Skills:

Education and Experience:

  • Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
  • 2+ years of experience in graphic design (experience in the education sector is a plus).

Technical Skills:

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).
  • Knowledge of video editing and motion graphics is a plus.
  • Experience with web design tools such as Figma or Canva is an advantage.

Key Skills:

  • Strong creative and conceptual thinking abilities.
  • Excellent attention to detail and a keen eye for aesthetics.
  • Ability to work on multiple projects simultaneously and meet deadlines.
  • Strong communication and collaboration skills.

Key Competencies:

  • Creativity: Ability to generate innovative and visually appealing designs.
  • Adaptability: Capacity to adjust designs based on feedback and evolving requirements.
  • Problem-Solving: Skills to find creative solutions for design challenges.
  • Time Management: Ability to prioritize tasks and meet project deadlines.

Performance Metrics:

  • Timely delivery of high-quality design projects.
  • Consistency in maintaining the brand's visual identity.
  • Positive feedback from stakeholders and teams on design quality and creativity.

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Certification
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Feb 23, 2025
Posting Date:
Jan 22, 2025

Roots International Schools

Education/Training · 1501-2000 employees - Islamabad

Background & History/strong Roots International Schools is part of Roots School System founded in 1988 by Mrs. Riffat Mushtaq Aizaz-e-Fazeelat which is distinct in its academic standards and all round development of the child. RIS, metropolitan schools are labeled and founded by her son Mr. Walid Mushtaq who himself is a celebrated national educational icon and decorated educational counselor, to help scale education, learning and teaching as per the aspiration of the 21st century child. As we reach 27 years of academic excellence - one quarter of a century, Roots International Schools today is synonymous with academic excellence, student achievement, social entrepreneurship, opportunity and discovery for students, parents, teachers and community. Students who study here are passionate about their subjects, qualifications and are dedicated to expanding their knowledge of the world around them. In the sphere of college education, Roots remains a place that dares to be a little different. It is our academic focus and personal attention to each and every student that makes us distinct. Celebrating diversity, creativity, vitality & excellence/strong Roots International schools has gained recognition as an International educational institution recognized at National as well as International level commonly labeled as a school of achievement, excellence, excitement, opportunity and discovery. Roots International Schools is a model institution styled on the modern educational system of International standards especially designed to meet the requirements of the child in his early, formative years by involving the three Es Exposure, Expansion and Exploration. Roots today is beyond education and schooling; it is changing the national education landscape through its award winning curriculum, beyond the classroom teaching and learning initiatives, teacher training programs, qualifications, results, achievements, thus promoting social change and community re-engineering. The

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