Head of Brands / Digital Media Strategy

We are seeking a dynamic and experienced Head of Brands & Digital Media Strategy to lead and innovate the marketing and communications strategies for Roots School System. This role will involve overseeing brand development, digital media strategies, and integrated campaigns to enhance the school’s visibility, reputation, and engagement with current and prospective students, parents, and the wider community.

Key Responsibilities:

Brand Development & Strategy:
- Develop and execute the brand strategy, ensuring alignment with the school’s mission, values, and educational philosophy.
- Oversee brand positioning, messaging, and identity across all platforms.
- Maintain brand consistency across digital and traditional channels.
- Drive brand awareness and loyalty through innovative campaigns and initiatives.
Digital Media Strategy:
- Lead the design and execution of a comprehensive digital media strategy across social media, websites, email marketing, and other online platforms.
- Analyze digital trends, competitors, and audience behavior to adapt and enhance digital strategies.
- Create and manage digital content that resonates with targeted audiences, including prospective students, parents, and educators.
Campaign Management:
- Plan, implement, and measure integrated marketing campaigns that promote the school’s educational offerings, events, and initiatives.
- Work with internal teams to develop creative content for social media, blogs, videos, and other digital marketing collateral.
- Ensure campaigns align with broader institutional goals, ensuring optimal resource allocation and effectiveness.
Stakeholder Engagement:
- Build strong relationships with internal stakeholders including school leadership, faculty, and administrative teams.
- Collaborate with external agencies, influencers, and media outlets to drive brand initiatives.
- Represent the school in digital communications with parents, students, alumni, and other stakeholders.
Performance & Analytics:
- Track and measure the success of campaigns using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports.
- Monitor KPIs (Key Performance Indicators) for digital channels and adjust strategies to ensure maximum ROI.
- Continuously optimize campaigns based on data-driven insights and feedback.
Team Leadership & Collaboration:
- Manage and mentor a team of digital marketing professionals and designers.
- Work closely with the admissions, events, and PR teams to align efforts and enhance brand perception.
- Foster a culture of creativity, innovation, and collaboration within the team.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Business, or related field. A Master’s degree is a plus.
Experience: At least 7-10 years of experience in brand management, digital media strategy, or marketing, with a proven track record in a leadership role (preferably in education or similar sectors).

Skills:

Strong expertise in digital marketing, social media management, and content creation.
Deep knowledge of SEO, SEM, social media advertising, Google Analytics, and other digital marketing tools.
Excellent communication, writing, and presentation skills.
Strong leadership and team management capabilities.
Analytical mindset with the ability to interpret data and insights to inform decisions.
Creative thinking with an understanding of how to engage with a diverse audience, including students, parents, and staff.

Skills

Content Development Content Writing Skills Creative Writing Social Media Strategies SEO Engine Ranking Digital Marketing Analysis Digital Marketing Management

Job Details

Industry:

Education/Training

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Education:

Masters

Career Level:

Department Head

Experience:

7 Years - 10 Years

Apply Before:

Feb 23, 2025

Posting Date:

Jan 22, 2025

Roots International Schools

Education/Training · 1501-2000 employees - Islamabad

Background & History/strong Roots International Schools is part of Roots School System founded in 1988 by Mrs. Riffat Mushtaq Aizaz-e-Fazeelat which is distinct in its academic standards and all round development of the child. RIS, metropolitan schools are labeled and founded by her son Mr. Walid Mushtaq who himself is a celebrated national educational icon and decorated educational counselor, to help scale education, learning and teaching as per the aspiration of the 21st century child. As we reach 27 years of academic excellence - one quarter of a century, Roots International Schools today is synonymous with academic excellence, student achievement, social entrepreneurship, opportunity and discovery for students, parents, teachers and community. Students who study here are passionate about their subjects, qualifications and are dedicated to expanding their knowledge of the world around them. In the sphere of college education, Roots remains a place that dares to be a little different. It is our academic focus and personal attention to each and every student that makes us distinct. Celebrating diversity, creativity, vitality & excellence/strong Roots International schools has gained recognition as an International educational institution recognized at National as well as International level commonly labeled as a school of achievement, excellence, excitement, opportunity and discovery. Roots International Schools is a model institution styled on the modern educational system of International standards especially designed to meet the requirements of the child in his early, formative years by involving the three Es Exposure, Expansion and Exploration. Roots today is beyond education and schooling; it is changing the national education landscape through its award winning curriculum, beyond the classroom teaching and learning initiatives, teacher training programs, qualifications, results, achievements, thus promoting social change and community re-engineering. The