Head of Web, Digital and Social Media

Rozee

Islamabad , Karachi , Lahore , Pakistan

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The Head of Web, Digital and Social Media at Rozee plays a crucial role in shaping and executing the organization's digital marketing strategies. With a focus on enhancing the digital footprint, this position is responsible for overseeing all aspects of web and social media initiatives, aligning them with the companys commercial objectives. This leader not only manages a team of five high-performing individuals but also drives innovation by leveraging modern technologies and tools. A strong background in digital strategy and robust analytical skills are paramount, as this role demands the ability to translate performance data into actionable insights.
Responsibilities

Develop and implement comprehensive digital marketing strategies that align with organizational goals and enhance brand visibility across online platforms.
Oversee content management systems and ensure that all digital content is up-to-date, engaging, and optimized for search engines.
Direct social media marketing efforts on major platforms such as TikTok, YouTube, Facebook, and Instagram to increase audience engagement and brand loyalty.
Lead the planning and execution of digital campaigns, ensuring they meet deadlines and stay within budget, while delivering maximum return on investment.
Manage and mentor a team of five professionals, fostering a collaborative environment that encourages innovative thinking and professional development.
Establish and track key performance indicators (KPIs) to evaluate the success of digital marketing efforts and make necessary adjustments based on data-driven insights.
Collaborate with cross-functional teams to establish actionable objectives that enhance organizational performance and ensure cohesive execution of digital strategies.
Stay abreast of emerging digital trends and technologies, integrating them into strategy to maintain a competitive advantage for the organization in the digital landscape.
Drive innovation through the use of technology to improve operational efficiency and better meet the needs of customers and stakeholders.
Build relationships with external partners, agencies, and influencers to enhance brand presence and leverage additional channels for audience engagement.