Programmatic & Display Advertising Manager

The Programmatic & Display Advertising Manager at Rozee plays a vital role in shaping and executing the programmatic and display advertising strategies that enhance brand visibility and drive business outcomes. This position requires a keen understanding of digital marketing, strong analytical skills, and the capability to manage campaigns across various digital platforms including display, mobile, video, CTV, OTT, and audio. You will oversee a passionate team of 10 individuals and collaborate closely with cross-functional partners to develop data-driven campaigns that align with organizational goals. Being a hands-on manager, you will lead efforts in campaign setup, optimization, and performance analysis while mentoring junior team members to foster a culture of learning and growth within the team. Your expertise and leadership will directly contribute to delivering high-performance campaigns that resonate with targeted audiences and meet brand objectives.
Responsibilities

Develop and implement innovative strategies for programmatic and display advertising across a variety of digital channels, ensuring each campaign achieves maximum reach and engagement.
Oversee campaign activation through demand-side platforms (DSPs), guaranteeing timely execution in accordance with defined business and marketing goals.
Negotiate and secure premium media inventory with key partners, focusing on establishing strong relationships for optimal placements across platforms such as PTCL, Amazon Shoelace Ads, and CTV Ads.
Utilize data analytics to refine targeting strategies, enhancing audience segmentation and driving improved campaign performance and cost-efficiency.
Continuously monitor key performance indicators (KPIs) and leverage analytics tools to provide real-time reporting on campaign performance, making adjustments as necessary to optimize results.
Offer valuable insights and data-driven recommendations to internal teams and management, ensuring alignment on performance updates and strategic direction.
Collaborate with cross-functional teams including analytics, creative, and strategy to integrate insights into campaign tactics for greater impact.
Explore and implement performance enhancement opportunities through rigorous testing and ongoing campaign optimization practices.
Mentor and develop junior team members, instilling best practices, encouraging skill development, and fostering an environment of knowledge sharing.
Stay informed on industry trends, emerging technologies, and new programmatic platforms to stimulate innovative approaches and keep campaigns competitive.
Build and maintain robust relationships with media vendors, partners, and data providers, which are crucial for optimizing campaign performance.
Ensure meticulous campaign setup and management, upholding accuracy and achieving defined marketing objectives throughout each project.