Sales Operations Executive

The Go-to-Market Operations Executive at IFFCO is a pivotal role focused on improving efficiency across Sales, Marketing, and Customer Success teams. This position supports the company’s revenue goals by working collaboratively across departments to drive change management initiatives, design and maintain enablement programs, and ensure effective execution of business strategies. The role requires managing processes, tools, and reporting mechanisms to optimize operational performance and facilitate informed decision-making.

Key Responsibilities

- Oversee daily operations of the sales support function to maintain smooth and efficient workflows.
- Prepare and analyze reports on a daily, weekly, and monthly basis, including charts and statistics, to assist the sales team in making data-driven decisions.
- Design and manage workflows for all business processes, such as order initiation and tracking.
- Collaborate with Finance and Marketing teams to manage budgets and prevent overspending.
- Support Marketing in developing marketing calendars and promotional activities aligned with business objectives.
- Facilitate the execution of incentive programs and coordinate activities internally with sales teams and externally with suppliers or business units.
- Monitor forecast accuracy and work closely with the Sales Manager to enhance forecasting processes.
- Ensure branch availability by utilizing tracking tools and coordinating with relevant functions.
- Lead and manage cross-functional projects involving IT, Finance, Supply Chain, and HR departments.
- Provide suppliers and business units with necessary data aligned with budgets and joint plans.
- Track performance against targets through regular reporting and follow-up.
- Monitor customer credit limits and collections to maintain financial discipline.
- Develop and implement action plans for assigned tasks as required.
- Manage internal and external communication related to food service operations.
- Handle pricing updates and ensure clear communication within the organization and with external stakeholders.
- Maintain and update the customer database, including data cleansing and customer classification.
- Oversee call center activities such as customer surveys and tele-sales, ensuring achievement of tele-sales targets.
- Ensure prompt resolution of customer queries to maintain high service levels and enhance customer experience.
- Stay informed about new products and services, ensuring the team is trained to address related inquiries effectively.
- Manage CRM system implementation, if applicable.
- Drive key performance indicators including sales force automation, timely report circulation (DSR, ECO, FCS, OSA), maintenance of customer master files, conducting business review meetings, and developing SOPs and controls for customer creation.

Required Qualifications

- Bachelor’s degree in Business or Marketing Management.
- 2 to 3 years of experience in Sales, Trade Marketing, Customer Service, or Sales Operations within the FMCG industry.

Competencies

- Strong business acumen with expertise in sales planning.
- Proficient in documentation and reporting.
- Knowledgeable about industry regulations and norms.
- Skilled in cost management.
- Excellent communication abilities.
- Effective self-management and team leadership skills.
- Strong planning and decision-making capabilities.
- Customer-focused mindset with ownership and results orientation.

Business Unit: Oil & Fats - Pakistan (PKBU02)
Business Group: IFFCO Pakistan (Pvt) Ltd (PK01)