Content Writer

We are a leading online clothing store based in Karachi, passionate about providing trendy and stylish fashion to our customers. We're looking for a creative and dedicated Content Writer to join our team!

Key Responsibilities:

Social Media Management

Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Create and schedule daily posts, stories, and updates that engage and grow our online community.
Monitor, respond to, and engage with followers, ensuring timely and professional communication.
Track social media performance and analyze engagement metrics to optimize strategies.
Stay updated on industry trends, competitors, and platform algorithm changes to adapt content and strategies.
Collaborate with the marketing team to ensure consistency across digital marketing efforts.

Creative Content Development:

Develop and execute creative ideas for social media campaigns, ad creatives, and other digital content.
Design and create visual content (images, infographics, videos, etc.) using design tools like Canva, Adobe Creative Suite, or other graphic design software.
Write compelling and engaging copy for social media posts, captions, and advertisements.
Collaborate with internal teams (designers, photographers, videographers) to produce high-quality, brand-aligned content.
Ensure all creative output adheres to the company’s branding guidelines and messaging.

Campaign Execution & Reporting:

Plan and execute paid and organic social media campaigns to drive engagement, traffic, and conversions.
Monitor campaign performance and prepare reports with actionable insights to improve future campaigns.
Work with influencers, brand ambassadors, and external partners to amplify brand presence.
Continuously test and experiment with new content formats, posting schedules, and social strategies.

Additional Responsibilities:

Assist in brainstorming and developing new concepts for product launches, promotions, and brand initiatives.
Stay ahead of digital trends, offering innovative ideas for growth and engagement.
Support the marketing team with creative brainstorming and concept development for other channels as needed.

Skills & Qualifications:

Proven experience as a social media manager, content creator, or similar role.
Strong knowledge of social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) and their features.
Experience with content creation tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or other design software.
Excellent communication, writing, and editing skills with strong attention to detail.
Creative mindset with an eye for design and aesthetics.
Ability to work independently and as part of a collaborative team.
Strong understanding of analytics tools (e.g., Google Analytics, social media insights) to track and report on performance.
Knowledge of social media advertising, including Facebook Ads, Instagram Ads, and LinkedIn Ads.
Familiarity with video editing and multimedia content creation is a plus.