Posted Oct 09, 2025 1639 views
Shangrila Foods (Pvt) Ltd., a leading Fast-Moving Consumer Goods brand with a solid nationwide presence, is seeking a motivated Modern Trade Executive to join its dynamic sales team. This role focuses on driving sales growth and enhancing brand visibility within leading modern trade outlets, including Large Modern Trade, Large General Stores, and TER. The ideal candidate brings at least two years of relevant experience in sales within the Food and Beverages industry, combined with strong skills in sales strategy, retail management, and customer relationship management. This position offers an exciting opportunity to work in a collaborative environment with fast-track career progression, attractive compensation, and long-term career stability. The Modern Trade Executive will play a key role in implementing trade marketing initiatives, negotiating with retail partners, and managing merchandising to maximize sales and distribution coverage. The role requires an energetic and passionate professional who possesses excellent communication and selling skills, is proficient with inventory management systems, and has the ability to analyze sales data to make informed decisions. Although this position does not include managing a team, the candidate is expected to work effectively with internal stakeholders to achieve sales targets and contribute to the companys growth objectives.
Responsibilities
- Develop and implement effective sales strategies tailored to modern trade channels to achieve and exceed sales targets.
- Establish and maintain strong, collaborative relationships with key retailers, distributors, and trade partners including LMT, LGS, and traditional trade outlets.
- Execute merchandising plans to optimize product placement, ensure attractive displays, and increase brand visibility within stores.
- Monitor inventory levels using inventory management systems to ensure consistent stock availability and minimize out-of-stock scenarios.
- Negotiate trade agreements, pricing, and promotional offers with retail partners to maximize profitability and market share.
- Conduct regular market visits to modern trade outlets to assess competitor activity, gather market intelligence, and identify new business opportunities.
- Collaborate with the marketing team to plan and implement trade marketing campaigns and in-store promotional activities that drive consumer engagement.
- Analyze sales data and performance metrics regularly to evaluate the effectiveness of sales initiatives and identify areas for improvement.
- Report sales progress and market feedback to management, providing actionable insights to optimize future sales efforts.
- Maintain up-to-date knowledge of Food and Beverages industry trends, market developments, and trade policies impacting the retail sector.
- Coordinate with supply chain and logistics teams to ensure timely product delivery and resolve any distribution challenges.
- Continuously enhance customer relationship management practices to build long-term partnerships and customer loyalty.
- Participate in training programs and professional development activities to stay current with sales techniques, product knowledge, and industry best practices.
Skills
Job Details
Shangrila Foods (Pvt) Ltd.
Our organization began operations in 1988 as a food processing establishment. Initially Shangrila introduced a range of seasonings. Today Shangrila is a well-recognized name in the FMCG markets in the country and overseas. We enjoy brand leadership in various categories having a strong distribution network covering more than 260 towns across Pakistan. Shangrila products have also been exported to a number of countries in all continents. Our product range comprises: Pickles in Oil: Mixed, Mango, Lemon, Garlic, Chilli Ketchup and Sauces: Tomato Ketchup, Garlic Chilli, Imli Ginger and Bar B.Q. Sauce Seasonings: Soy Sauce, Worcestershire Sauce, Hot/Chilli Sauce And Synthetic Vinegar Summer Drinks: Mango Juice, Apple Juice, Sadabahar Red Syrup At Shangrila, we constantly try our best to come up to the expectations of our patrons. The excellence in food safety has put us on the way to certification under 22000:2005. We use a European state-of-the art manufacturing plant for tomato ketchup, Garlic chili sauce and Imli Ginger Sauce etc. which functions without the influence of human hand from preparation to packaging. Shangrila Tomato Ketchup is the brand leader in Pakistan. Prominent Achievements: 1. Brands of The Year Award 2008 in category of Tomato Ketchup and Sauces 2. Won Consumer Choice Award since the last three consecutive years 3. ISO 9001-2000 certified 4. Pakistan's first company awarded HALAAL Certification by South African National 5. Halaal Authority (SANHA) 6. Member of The Association for Dressings & Sauces, USA/p.
What is your Competitive Advantage?
Similar Job Titles
Manager Corporate, B2B Sales & Modern Trade
Manager Corporate - B2B Sales / Modern Trade
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Muzammil Baig
Digital Marketing Manager
IT Services Group
Aqib Irshad
Head of HR, Training & OD
FINCA
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Ali Aziz
CEO
Shopistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Zohaib Ali
Marketing Manager
Digital Online Devices
