Media Buyer

Smart Placement Pvt Ltd

Lahore , Pakistan

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Posted May 14, 2025 116 views Report Job

PKR. 150,000 - 300,000/Month

Develop comprehensive media buying strategies tailored mainly to Meta and TikTok. And addition of Pinterest, Snapchat, and other platforms, considering the target audience, campaign objectives, and budget allocation.
Create and manage advertising campaigns across Google Ads, Meta, and TikTok, including campaign setup, ad creation, targeting, and optimization.
Experience working with Google Shop, Google My Business, Google Analytics, Google Tag Manager, Google Search Console, and Google Trends
Knowledge of various platforms and online sales strategies can be used to conduct digital sales or website conversions.
Devise and implement effective A/B tests to optimise conversion rates.
Write engaging and concise copy, and modify CTAs to boost click-through rates + conversion rates.
Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance.
Monitor campaign performance metrics, analyse data, and generate actionable insights to optimize campaign performance and achieve KPIs.
Collaborate with creative teams to develop compelling ad creatives optimized for all platforms.
Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising.
Create shops on Tiktok, Meta, Google, & Pinterest and manage them.
Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization.

Requirements:

Education: Bachelor's degree in Digital Marketing, Advertising, Business, or a related field.
Experience: Minimum of 3 years of international experience in media buying, focusing on Meta and TikTok, Pinterest, Snapchat advertising platforms.
Having experience in Meta and TikTok Shops.
Must have experience in running ads for international e-commerce.
Media Buying: Must have managed monthly ad spend over $50k.
Revenue: Must have worked with brands with revenues over $1M+ a month.
Skills: Strong analytical skills, research, communication, and collaboration skills.