Performance Marketing Executive

The Grand City

Lahore , Pakistan

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Posted Dec 12, 2024 155 views Report Job

PKR. 125,000 - 150,000/Month

Key Responsibilities

Campaign Management: Plan, execute, and optimize performance marketing campaigns across various digital channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
Budget Management: Manage and allocate the marketing budget effectively to maximize ROI and achieve campaign objectives.
Analytics and Reporting: Monitor and analyze campaign performance using tools such as Google Analytics, Facebook Business Manager, and other analytics platforms. Provide regular reports and insights to improve campaign effectiveness.
Keyword Research: Conduct keyword research to identify opportunities for optimizing paid search campaigns and improving search engine rankings.
A/B Testing: Develop and implement A/B tests to optimize Ad creatives, landing pages, and overall campaign performance.
Audience Targeting: Identify and target key audience segments to improve Ad relevance and increase conversion rates.
Collaboration: Work closely with the content, design, and product teams to create
compelling ad creatives and landing pages that drive conversions.
Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in digital marketing and incorporate new strategies to enhance campaign performance.
Performance Optimization: Continuously monitor and optimize campaigns to ensure they meet performance goals and key performance indicators (KPIs).
Competitor Analysis: Conduct competitor analysis to identify strengths, weaknesses, opportunities, and threats, and use these insights to inform marketing strategies.