SEO Executive

Zar Solutions

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PKR. 40,000 - 60,000/Month

Key Responsibilities:

1. SEO Strategy Development:

Develop and execute comprehensive SEO strategies to increase organic search visibility and rankings.
Conduct competitive research to understand market trends and identify new SEO opportunities.

2. Keyword Research & Analysis:

Perform thorough keyword research to identify high-traffic and relevant keywords for content optimization.
Analyze search trends, search volume, and competitive ranking to determine key focus areas for optimization.

3. On-Page Optimization:

Optimize website content, metadata, headings, and other on-page elements to ensure alignment with SEO best practices
Collaborate with content creators to ensure content is optimized for search engines and users.

4. Off-Page SEO & Link Building:

Plan and implement off-page SEO strategies, including link building and outreach to improve domain authority and rankings.
Monitor backlink profiles and disavow harmful links as necessary.

5. Website Audits & Technical SEO:

Perform regular website audits to identify and resolve SEO-related technical issues such as crawl errors, broken links, site speed, mobile usability, etc.
Collaborate with developers to ensure technical SEO improvements are implemented.

6. Analytics & Reporting:

Utilize tools like Google Analytics, Google Search Console, SEMrush, etc., to track website performance and keyword rankings.
Provide regular reports on SEO performance website traffic, and other key performance indicators (KPIs) to management.

7. Content Strategy Collaboration:

Work closely with the content team to create and optimize SEO-friendly content that resonates with the target audience.
Suggest content improvements and ideas based on keyword research and SEO trends.

8. Stay Updated on SEO Trends:

Keep abreast of the latest industry trends, algorithm updates, and SEO best practices.
Continuously experiment and innovate to ensure the implementation of the most effective strategies.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, Computer Science, or a related field (preferred).
Experience: 1-3 years of experience in SEO or digital marketing, with a proven track record of improving website rankings and traffic.

Skills:

Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, etc.).
Solid understanding of SEO principles, search engine algorithms, and ranking factors.
Familiarity with HTML, CSS, and website structures.
Strong analytical skills and experience with data analysis.
Knowledge of content management systems (CMS) such as WordPress, Shopify, etc. o excellent written and verbal communication skills.