Coworking is not only about the physical place, but about establishing the coworking community first.

Its benefits can already be experienced outside of its places, and it is recommended to start with building a coworking community first before considering opening a Coworking place.

However, some coworking places don’t build a community: they just get a part of an existing one by combining their opening with an event which attracts their target group.

Real-estate centric coworking spaces are about selling desks first, with building community as a secondary goal.