We are seeking a strategic and data-driven Digital Marketing Manager to lead our Client's marketing efforts and drive brand growth in the signage and fabrication industry. The ideal candidate will develop and execute multi-channel digital marketing campaigns that generate leads, enhance brand awareness, and support sales initiatives. This role requires a strong blend of creativity, analytical skills, and experience in B2B marketing, preferably within manufacturing, construction, or related fields.

KEY RESPONSIBILITIES:

Strategy & Campaign Management:

  • Develop and implement a comprehensive digital marketing strategy across SEO, paid media (Google Ads, LinkedIn, Meta), email, and content marketing.
  • Collaborate with the Business Development team to align marketing campaigns with sales goals and lead generation.
  • Manage and optimize paid advertising campaigns (PPC, display, retargeting) to maximize ROI.

Social Media & Brand Marketing:

  • Lead our social media strategy across LinkedIn, Instagram, and industry platforms.
  • Create scroll-stopping content showcasing our fabrication capabilities, projects, and expertise
  • Develop influencer/advocate programs with installers and satisfied clients
  • Manage community engagement and social customer service protocols

Performance Tracking & Optimization:

  • Monitor and report on KPIs (traffic, conversions, engagement, lead quality) using
  • Google Analytics, CRM tools, and marketing automation platforms.
  • Conduct A/B testing and data analysis to refine campaigns and improve performance.
  • Stay updated on industry trends, competitor strategies, and digital marketing best practices.

Technology & Tools:

  • Manage the company website (WordPress or similar CMS) and ensure it aligns with UX and conversion best practices.
  • Leverage marketing automation tools (HubSpot, Mailchimp) to streamline lead nurturing and email campaigns.
  • Familiarity with LinkedIn Sales Navigator, ZoomInfo, or CRM platforms (e.g., Salesforce) is a plus.

REQUIREMENTS:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 4+ years of digital marketing experience, preferably in B2B, manufacturing, or construction-related industries.
  • Proven success in managing paid ads (Google Ads, LinkedIn Ads), email marketing, and content strategy.
  • Strong analytical skills with experience in Google Analytics, Google Tag Manager, and CRM reporting.
  • Excellent project management skills with the ability to manage multiple campaigns and stakeholders.
  • Creative thinker with strong written and verbal communication skills.

PREFERRED QUALIFICATIONS:

  • Experience in signage, fabrication, or industrial marketing.
  • Knowledge of marketing automation platforms (HubSpot, Marketo).
  • Familiarity with design tools (Canva, Adobe Creative Suite) or collaboration with creative teams.

OTHER DETAILS:

  • Job Timings: The night shift follows the US EST time zone.
  • Office Location: Shahrah-e-Faisal, Karachi

نوکری کی تفصیلات

شعبہِ افعال:
کل عہدے:
1 اشاعت
نوکری کی شفٹ:
تیسرا پہر (رات)
نوکری کی قسم:
نوکری کا مقام:
Banglore Town, کراچی, پاکستان
جنس:
کوئی ترجیح نہیں
کم از کم تعلیم:
بیچلرز
ڈگری کا عنوان:
BBA (Marketing), Diploma / Certificate in Digital Marketing
کیریئر کی سطح:
تجربہ کار پیشہ ور
کم از کم تجربہ:
4 سال
اس سے پہلے درخواست دیجیۓ:
جون ۲۴, ۲۰۲۵
تاریخِ اِشاعت:
مئی ۲۳, ۲۰۲۵

Horizon Technologies

انفارمیشن ٹیکنالوجی · 101-200 ملازمین - کراچی

Horizon Technologies is an established IT services company having years of experience providing high-quality and cost-effective web development, IT Support and Surveillance solutions. Our expertise lie in Custom Web, mobile & Software Development, Surveillance (CCTV), Time Attendance and Access Control, IT consultancy & infrastructure, BPO & contact center work along with recruitment & IT Maintenance services. We are an one stop IT & office automation service provider where all your IT & business augmentation requirements are met under one umbrella of Horizon Technologies.

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