خلاصہ

Responsibilities

• Design digital media campaigns (Facebook ad , Google ads) according to business goals
• Design ads (Video, Graphic and Animation) according to Business Requirements
• Establish our web presence
• Work to improve our brand presence
• Maintain and manage all our social media channels
• Liaise with Marketing, Sales and Product development teams
• Suggest and implement direct marketing methods
• Suggest strategies and methods for improvement
• Regularly track and get insights into competitors' strategies
• Develop and monitor ROI and KPIs
• Stay up-to-date with digital media technologies and latest trends

Facebook Marketing

• Create, optimize and manage brand's Facebook page
• Manage Facebook Ads Manager
• Manage Facebook Business Manager
• Manage Ad rules
• Brand awareness Campaign
• Reach Campaign
• Web Traffic Campaign
• Engagement Campain
• Lead Generation
• Conversion
• Catalog Sales
• Bidding Strategy
• Budgets
• Target audience specific area
• Target specific interest, demographic and Behavior
• Ad Report
• Facebook audience insight
• Facebook analytic (page and website)
• Facebook Pixel
• Re-Marketing

Google Ads

• Bid strategy
• Re-Marketing
• Quality Score
• Google Search ad
• Google Display ad
• Google Video ad
• Lead Generation

Search Engine Optimization (SEO)

• On Page Seo
• Off Page Seo


Google Tag Manager

• Installation Google Tag on Website
• Integration with Facebook pixel
• Event tracking
• Track GTM Events in Google analytics
• Video Tracking
• Trigger, Variable and Tags
• Templates
• Scroll Depth Tracking GTM & Analytics
• Element Visibility Tracking
• Restroe Trigger