 Handling a vast portfolio of CBP clients in the MENA region such as Henkel, J&J, Nestle and Pepsi Cola.
 execution and coordination at 360 degree level which includes designing of efficient quantitative tools to extract relevant information and based on the results delivering insightful solutions and branding strategies
 Adept at diverse nature of studies including Shopper Insights, Segmentation Studies and Consumer Trackers.
 Responsible for training colleagues for new nature of studies.

 Worked on project launches and ensured that the activations are properly carried out
 Undertook a multi tracking consumer study with copartner agency (Millward Brown) where my responsibility was keeping track of the beverages portfolio of PepsiCo.
 Evaluated & Observed different studies to analyze predict and judge a brand's future and present behavior.

 Conducted research and worked under the Commercial Department and was in charge of the project related
 to the VAS of Telenor.
 Gave weekly trainings to the sales team and gave recommendations to improve the customer footfall.
 Was responsible for making VAS branch wise report and ‘Sahulat Ghar’ retail and franchise report on a daily basis.

 Worked with TCF Pakistan under a governmental project.
 Led a team of 14 people to go to different TCF schools in Karachi to teach underprivileged children at different TCF schools in Karachi.