Email Marketing & LinkedIn Specialists

Job Summary
Shayan Solutions is actively seeking experienced Email Marketing and LinkedIn Specialists to join our dynamic team. The successful candidates will be responsible for designing and managing targeted email campaigns that engage prospects and boost conversion rates. Additionally, they will support lead generation efforts through strategic LinkedIn outreach. This full-time position is based in Gulberg III, Lahore, with working hours from 10:00 AM to 7:00 PM, Monday through Friday. We are looking for self-driven professionals with excellent writing skills, a strong grasp of email marketing best practices, and the ability to collaborate effectively with sales and marketing teams.

Key Responsibilities
- Develop and execute email marketing campaigns aimed at engaging prospects and increasing conversions.
- Independently craft compelling, professional email content tailored to diverse audience segments.
- Ensure high email deliverability and inbox placement to minimize emails landing in spam or promotional folders.
- Design and implement strategic follow-up sequences (1st, 2nd, and 3rd emails) to maximize response rates.
- Segment email lists and personalize outreach based on user behavior and profiles.
- Monitor campaign performance using analytics tools and refine strategies to improve outcomes.
- Conduct A/B testing on subject lines and email content to boost open and click-through rates.
- Stay updated on the latest trends, tools, and best practices in email marketing.
- Support lead generation through targeted LinkedIn outreach campaigns.
- Write concise, professional LinkedIn messages to connect with potential B2B clients.
- Perform basic follow-ups and engage with relevant leads on LinkedIn.
- Collaborate with sales and marketing teams to ensure LinkedIn messaging aligns with overall campaign goals.
- Maintain professionalism by staying informed about LinkedIn trends and outreach etiquette.

Required Qualifications
- Proven experience in email marketing and cold outreach, especially in B2B lead generation.
- Ability to independently create engaging, personalized email content that drives conversions.
- Strong understanding of email funnels, follow-up strategies, and lead nurturing processes.
- Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Lemlist, or similar tools.
- In-depth knowledge of email deliverability best practices to ensure messages reach the inbox and avoid spam filters.
- Excellent English writing and communication skills, with a clear, concise, and conversion-focused style.
- Proficiency in audience segmentation, list building, and tracking campaign performance metrics.
- Basic familiarity with LinkedIn outreach tools like Sales Navigator is a plus.
- Ability to maintain a professional and ethical tone in outreach to foster authentic connections.
- Up-to-date knowledge of email marketing trends and automation technologies.
- Skill in crafting personalized outreach messages while avoiding spam-like behavior.
- Basic understanding of analytics and performance tracking.
- Self-motivated, well-organized, and results-driven mindset.

Additional Information
- Work Schedule: Monday to Friday, 10:00 AM to 7:00 PM
- Location: Gulberg III, Lahore (This is an in-person role)
- Candidates must be able to reliably commute or plan to relocate to Lahore before starting employment.
- Application Deadline: June 21, 2025
- Applicants will be asked about their current and expected salary packages during the application process.

This role offers an excellent opportunity for professionals eager to apply their expertise in email marketing and LinkedIn outreach within a fast-paced, growth-focused environment at Shayan Solutions.