Factors Affecting Consumer Brand Loyalty to buy mobile phones

日期 : Dec 2015 - Feb 2016

As the globe is continuously contracting into the worldwide commercial centers, it is progressively important in comprehending consumer’s observations of the worldwide brands to the local brands. Contemplating purchaser recognition towards the worldwide vs. local brands has the considerable suggestions in marketing and will be serving as reference for the future examination. In the presence of competitive and complex business environment, consumer perception and preferences are being frequently changing on the continuous basis, putting increased pressures on the mobile companies to enhance their features and utilization of good strategies in order increase more loyal consumers. The process of innovative mobile marketing plays a very important role in the development of the products or services which most of the mobile organization offer to their customers. It is fact that there are so many tools and techniques used for the promotion of new and existing products and also used for the introduction of new services as well. According to the results and findings, the role of the technology innovation is also very important for the advertisement of the mobile brands through using social network web application. In simple words, I found out that information technology helps a lot for the sharing of information, idea and knowledge about the products are easier as compared to other sources like newspapers ads, journals, magazines, billboards etc. It is not limited to the advertisement, but it has being concluded that most of the consumers prefer latest mobile technologies and features over the consumer brand loyalty.